OLBB

Facebook Advertising: We all know Facebook Ads is a very good platform to turn visitors into customers, Today, I will discuss 5 Types of Marketing Strategy Mistakes which you are making with Facebook Ads and they need to be avoided at any costs. Mistake 1. Wrong Goals – No Idea – No Strategy Yes, I know we all want more customers and sales, but do you know what is the process of converting a visitor into a customer? It takes a lot of effort to think before taking an action. Ever wonder during this cycle if a customer chooses another company? So your whole hard work is wasted, so we need to have a proper object oriented campaign. We can segment ad with different goals like We can Have Ad for – Website Clicks / Exposure We can have a Campaign for Increasing the Fan Base of your Facebook Page We can have a campaign to get more engagement from people on our page & posts. We can have a campaign for super deals/bundles and see how it works.. We can have another...

As everything is becoming more digital, businesses are looking to online marketing to increase their business’ reach. However, online marketing is not an easy task, especially when you’re running your own business, managing employees, your sales, and everything else all at once. Whether you’re new to marketing or a new business owner, starting your online marketing path can be confusing. When you’re new to online marketing, it can be easy to make mistakes and error that affect your business. Choosing the wrong strategies and implementing them incorrectly can damage your business. Also read: How to Stop Being Novice Online Marketing To prevent mistakes and succeed, the neatest thing someone can do is to master the ropes of the business. Here is a list of common mistakes that beginners are making. Are you making any of these? Spending Too Much Money Too Soon Spending a lot of money right away is not always necessary when starting a profitable business. It might be exciting to see the p...

A successful entrepreneur debunks some business myths and explains that you can start your own business with virtually no money and little time. Being aware of these myths you can save time and money. Myth No. 1: You Need a Lot of Money to Start a Business That just isn’t so. There are plenty of businesses you can start with virtually no money. With most of the many businesses I started, the total investment was less than $2,000. Some I started with literally no money at all. Also read: 5 Myths About Starting an Online Business You can sometimes even get your customers-to-be to finance you. This is how I started my Cape Cod map business. I visited the Highway Division of the Massachusetts Department of Transportation to get public domain road plans of the region. Then, I had a graphics company shrink the oversized maps to a usable size. Next, I arranged for a local newspaper to typeset the names of the roads (this was years before the advent of PCs). Then, I had my then 13-year-old br...

What success means to you? Do you believe that anyone can be a success? Or are you sitting back and resigning yourself to your fate? Being a woman in the business world can be tough, but if you work hard you will achieve success.  Here Jenny Campbell shares her advice with us . Guide: How to become success?   Despite what many think, there is still a stigma surrounding women in certain roles and industries. Too often people focus on the negativity and obstacles that being a woman can present, but this should not impair your ability to achieve what you want. Rather than viewing gender as a constraint, it is imperative that you strive to be the best you can be while motivating those around you to do so too. I have battled systemic prejudices from the very start of my career. I was denied a top tier ranking due to the assumption that I would leave work to have children, but I contested, defied my ‘Band B’ allocation and won. Ever since, I have endeavored to overcome any biase...

Appropriately branding your business can be tricky, but some mistakes are just plain dumb. Too many small businesses trip themselves up by making simple mistakes with their brand strategy – and without a compelling, coherent story about what your brand is and why it matters to customers, your business will struggle to stand out from the competition. Let’s look at some no-brainers that brands need to stop doing immediately.   Focusing Too Much on One Social Media Channel Many small businesses have limited time and limited budgets to promote their brand, so they tend to focus on one social media channel. But this can be a mistake if you end up putting all of your efforts into one place. John Rampton, Founder and CEO of Due.com, says, “I love focus and I think everyone should focus to build their product and service, but if you focus too much on Twitter, for example, and don’t do anything else, you may miss out on other opportunities.” John says to use what he calls the “75 percent r...

If you’re a digital display advertiser, you know this can be the worst of times and the best of times of advertising – based on what you’re doing. While there are more ways than ever to reach your target audience, there are also currently around 198 million active ad block users worldwide. There may be more ways to fail then ever, but there are also even more ways to succeed. Learn why advertising is most important for your business . Chances are you’ve had some wins and some losses with your display advertising experiences, but you may not know why some of your ads did better than others. Here are 10 things that you’re probably doing wrong: The 10 Major Mistakes You’re Making With Your Display Advertising Strategy #1 – Using a misleading CTA Claiming that someone can “lose 25 pounds in no time” and then sending them to a landing page to buy shape-wear is a pretty big stretch (pun intended). While you may not be making a mistake as big as that, you should still be cautious. Your banner...

Failed startups are quickly buried and forgotten; it’s the ones who make it that grab media attention with every successive achievement. This is natural in an inspirational environment where success and positivity is motivating. And yet, it is from failure that we learn our best lessons. Although not many failed startups want to dwell on their experiences, more and more are coming forward to share them as the ecosystem matures. Also Read: 20 Things Not to Do Before Starting A Business Venture capital research firm CB Insights has been compiling these post-mortems of failed startups, and it has just come out with an analysis based on 101 of them. It became clear to the analysts that there are almost as many reasons for failing as there are startups, but there are also recurring themes. Another thing to keep in mind is that there is rarely one reason for a startup’s doom – usually it is a combination of factors. Here then are the top 10 reasons most often cited by these startups for f...

Starting your own business isn’t as difficult as it sounds. About half of all private sector workers are employed by small business owners, and all of these ventures started with one thing: a great idea. So if you’ve already come up with a great business idea , you’ve taken the first major step to starting your own business. Of course, it’s not quite that simple. Here are a few additional things to consider before you get started:   Also read: 7 Basic Steps To Writing A Business Plan 1. Pursue Expertise The first thing any small business owner will tell you is that she’s an expert in her field. You should be, too. If you want to start a landscaping business, for example, you’ll need to know how to operate all the necessary machinery. If you want to start an accounting practice, you’ll need to be agile with a calculator. Identify your talents and expertise, and make sure they align with what you want to do. If you’re having trouble with this, ask family and friends for help. They mi...

Too often, many would-be entrepreneurs spend all of their time planning their corporate structure, getting all of the necessary permits, licenses, bank accounts, and doing all of the other minutiae of business before they actually figure out whether or not they actually have a product or service that someone will pay for.  Consider to read: The Dos & Don’ts Every Startup Must Follow   I advise everyone that asks me, and some that don’t, not to quit their day job until they have actually gone out, talked to potential buyers and had someone they didn’t already know pay for their product or service. Nine times out of ten, what you originally thought was going to be a big hit in the marketplace is a dud, and you have to go back and rework your product. If you spend all of your savings establishing your corporate presence, you won’t have any money left to pay yourself when you have to go back to the drawing board. In addition to not quitting your day job, here’s my list of twen...

What shouldn’t you do when naming your startup?  Choosing your new startup name is the most important first step on your way to a strong brand and gaining traction. Take the time to do this right, so you don’t have to rebrand later. There’s no time for amateur hour when your business is at stake! Here are the most common business naming errors, blunders, and mistakes a new startup founder can make. Read: Why entrepreneurs failed their business? Rushing the process We know that you’re excited to get your name out with a new logo and website, but please, take your time. It can be pretty easy to go with the first thing that pops into your head, but often, that’s not the best. And there are some services out there on the internet world where you can pick a fancy-sounding name, complete with its own logo and registered domain, but if it doesn’t “say” who you are, you’ll just be wasting your money. Also read: 10 Stupid Mistakes Entrepreneurs Are Still Making Not enough ideas The ...