The Bloggers Are NOT Webmasters!

This post is not meant to be an insult but a simple statement
covering generalities. While more and more webmasters starting to
realize incredible power that blog platforms offer, in general majority
of Bloggers are content creators. And it’s a good thing!




People share their passion and deliver their message to the world,
some simply more successful then others. But this also means leaving out
some of the fundamentals of website building that greatly impact your
success or failure.




In this post I want to talk about link building and some of the
fundamental differences used by blogs and regular websites. I also want
to discuss some of the ways we, as Bloggers can address and improve on
it. I will only speak on most common and generic techniques and not try
to cover the full spectrum of this very large [tag-tec]seo[/tag-tec]
subject.

• Traditional Websites rely mainly on separate site sections
  containing links to other partner sites and build linking strategy
  around exchanging links with similar sites. Great attention is given to
  reciprocal link anchor text that weighs heavily on your Page Rank.
  Unless somewhat automated this can be a very tedious process that many
  times simply outsourced to save time.

• Blogs for the main part rely on referring to each other posts that
  directly relate to the current discussion topic. Blogroll was one of the
  ways to somewhat mirror link exchange of traditional websites by
  creating references to relevant blogs. Biggest issue with these
  strategies is luck of “anchor text” in [tag-tec]backlink[/tag-tec] that
  you receive. Links coming back to your blog can contain any random text
  that author of that blog decided to use for linking to you.

Why is “anchor text” of the link so important and why should it contain YOUR KEYWORDS
and not random text? Google, being the biggest player, places
tremendous amount of importance on this very simple fact and uses it
heavily in algorithms for calculation of your Page Rank. It is not the
single thing that is used by them and many other factors contribute as
well, including quality of site the link is coming from and relevancy of
content to your topic. And yet this very key factor is something that
is missing from the most blogs linking strategy.




We go on participating in “link trains” and “viralink” that improves
our Technorati rankings but do very little for search engine rankings.
We go on posting comments on relevant blogs in attempt to generate
traffic and do many other things all the while ignoring one factor that
can create a sustainable flow of targeted traffic – Search Engine
positioning by using proper linking strategy.




Blogs are loved by search engines and I have seen some of my posts
being in top 5 search results for short periods of time after initial
posting due to search engine optimization done on that specific post.
But every time they go away simply due to the fact that my site in
general has a low priority according to Google and other less relevant
blogs but with higher ranking take my place. So how do I fix this issue
and how you can follow my lead?




I decided to adopt a variation of traditional website link exchange
strategy and got myself over 4,000 one-way backlinks to my blog. Most of
them are direct links from relevant content pages, coming from multiple
sites that contain my main site keywords as “anchor text”, while others
are keywords or key phrases linked directly form relevant content spear
across multiple site. Will it pay off on next Google dance? I’d like to
think so! Considering the low cost investment I made to accomplish this
task I cannot loose, even if initial Page Rank will not be as high as I
anticipate. How well you blog will rank? 



Have your say in the comment box below.