5 Ways to make money on Instagram
In the past year, Instagram has become a real force to be reckoned with in the marketing world.
Update Note: If you want to post more than one photo
in a day, spread them out by sharing one every three to four hours. As
Bouskill advises: “Spread out your Instagram posts so that you don't oversaturate your followers with images… Make your followers want more.” Here are five popular options you have to start making money on Instagram.
Since January, it has gained 100 million monthly active users, with the total currently sitting at a hefty 400 million monthly and 75 million daily users.
That’s pretty astonishing. So it’s no surprise that brands are now
dedicating a substantial percentage of their social media marketing
budget to this image heavy channel.
So what does that mean for you?
Well, now is the perfect time to cash in on its growing popularity.
If you’re prepared to put in the time and commitment, you can easily
find yourself in a position where you can start making serious money
from your Instagram account.
Still not sure what to do?
No sweat! I’ll guide you through the main ways to cultivate an income
through Instagram and make a name for yourself in all the right places.
Ready? Then let’s begin.
Instagram is a fantastic social platform for promoting products and services to sell
What You Need To Do First: Attract followers
First thing’s first: what’s your following like? You should know from
the start that most brands will expect a strong and loyal following in
order to build a working partnership. If you’re lacking in this
department, there are a few simple ways you can increase your amount of
followers whilst building a professional look for your account.
- Fill out your bio with all the right information:
This includes your contact information, what you post about and where
you’re from. Add in a few keywords and even a couple of hashtags to
ensure you’re easily findable by the right kind of followers. Something
like: Beauty Blogger from San Francisco with a penchant for travel.
Business inquiry: info@contact.com. - Post regularly: To grow numbers, you want to be
posting several images every day… but be warned, don’t post all at once
or this will actually work against you! If you can’t commit to that many
posts, then just make sure you are publishing one quality photo every
day. - Take good photos: Which leads me to my next point!
Make sure your images are of the best quality with attractive effects.
There’s no point posting a weak image, so really take your time to make
sure you are producing ones of the highest quality. (I'm currently using
a Canon DSLR camera to take photos. You can buy one from Amazon (click here). - Use relevant hashtags: It’s unlikely your images
are going to travel very far without relevant hashtags. Familiarise
yourself with the best ones to do with your field of interest and make
sure you are including them in every single post. I am using the
TagForLikes app for ideas and to save my custom ones. - Engage with your followers: You cannot expect all
interaction to come directly to you. Make time every single day to
engage with your followers or anyone involved in your industry by
commenting on and liking images. If you communicate with authentic
content, people will be drawn to check out your account and, hopefully,
join your loyal rank of followers.
Okay, so you’ve boosted your follower count – sweet! Now it’s time to start making money.
How-TO: Make Money on Instagram
1. Become a Brand Ambassador
This one is geared towards those with the weighty followings. I’m
talking upwards of 10K followers and the ability to pull in hundreds of
likes and comments within minutes.
Sound like you? Then try this on for size.
It’s likely that you are already in a good position to attract
substantial sponsorship deals from brands looking to have influencers
promote their products.
That means companies might be willing to pay you to regularly showcase their goods to your audience.
Take a look at the right photo for an example.
You could either reach out to a brand’s marketing department directly
with a proposal or you could apply through an agency instead.
Ones such as SixPushMedia
focus on bringing influential social media users and advertisers
together and help to make the job heaps easier for you as they cultivate
the crucial connections.
Here are some networks where you can find brands to partner with:
- Instabrand (requires 10K+ followers + 1K likes per post)
- Snapfluence
This type of work can have you earning hundreds or even thousands of dollars just through a single post.
Some of the top Instagram users can find themselves earning six
figure sums just through this type of partnership. It’s one that takes a
ton of work on your end in the initial phase, but once you’re in a
strong position you’ll find the deals come flooding in.
If you are involved in travel, you can also take also take a
different path as a brand ambassador by becoming a local ambassador.
Through this you can arrange tours and instameets based on your expert
knowledge and prominence in your area. Set a fee for these meets and,
hey presto, you’ve found another income revenue!
2. Affiliate Marketing
Affiliate marketing is basically when you promote a product and get
paid per sale. You’ll often see bloggers doing this with sidebar banners
promoting their partners (affiliates), or even through specific product
inspired posts. Well, it’s not much different with Instagram.
With Instagram, you post attractive images highlighting their
products and drive sales through your affiliate URL (this should be
provided by your affiliate).
There are quite a few companies you can work with here. Here are some:
Here's an example, see how Kristyn from GlamourZine promote those over the knee boots?
You can put your affiliate URL on your captions or on your bio. You can either use bitly.com to shorten and customize your affiliate link OR you can hook up your blog and Instagram profile so that when people purchase through your link, you get a sale.
It really couldn’t be easier. This type of marketing is particularly
popular with clothing on Instagram, as you can post your “OOTD” (outfit
of the day) with the affiliate link sending followers to your full
outfit details.
For those involved in the travel industry (or simply those that love
to travel – ahem, all of us!), you could try to set up and use affiliate
marketing when taking part in reviews for hotels and venues. Simply
direct followers to book through your link!
It’s also great for beauty bloggers, as you can invite people to
“shop the look.” These methods are subtler and, as such, more effective
than a direct sales type pitch.
3. Sell your photos
An obvious one, surely? Why not use Instagram for it sole purpose… to showcase your photography?
If you’re a professional (or amateur but keen!) photographer,
Instagram is a great way to advertise and sell your shots to either
individuals or agencies. Add a watermark to your snaps and use the
captions to list all selling details in a concise manner.
As always, make sure that you have an active presence so that the
right type of accounts are following you. Use appropriate hashtags to
pull people towards your shots and get a conversation going with
influential photography agencies.
There are also a few sites that you can use to actually put your Instagram photos for sale, including:
4. Promote your business, products or services
If you run your own business, then Instagram needs to hold an integral place in your marketing matrix.
If you sell products, use it to post beautiful shots that can’t be
found on your website. Here are some creative ways to promote your
products or services:
- Behind the scenes. “Behind the scenes” type images
tend to be hugely popular – picture gorgeous handmade soaps being gift
wrapped, jewellery being pieced together or delicious cakes straight out
of the oven. It’s appealing and adds a certain realness to what you’re
doing… and people love that. - Your customers' photos: Linked to this is the use
of User Generated Content on your account. Get customers to share their
images of your products and re-gram (download "Repost for Instagram" app
to repost your customers' photos). This is a proven successful method
of selling and would make a great addition to your account. It also
calls for you to start up your own unique hashtag which you can then
promote to all your customers: it’s a seriously slick way to make
yourself stand out from the crowd. For example, White Castle asks their
customers to use #MyCrave to their photos. Now when they see them using
that hashtag, they can repost (or regram) their photos to their
Instagram account. Here's an example: - Infographics + exclusive offers. You can also
market your services through Instagram with snazzy infographics and
exclusive offers. Using Instagram to feature special offers is also a
great tool to up your follower count as it’s a bonus they won’t find
anywhere else.
The brilliant thing about using Instagram to promote your business is
you can get mega creative with it. Think outside of the box and really
use it to your full advantage. You’re sure to see the sales flying in.
5. Sell your Instagram account
Had enough of Instagram? Ready to move on?
Well, you’ll be happy to know that all your hard work hasn’t gone to
waste. You can actually sell your Instagram account if (for whatever
reason) you can no longer manage it.
There’s a few site that support you with this, two of the best being:
Now’s the time to make it happen!
So now you know the five handy ways to make money through Instagram,
you’re all set to start building your empire. Whatever avenue you decide
to go down, be sure to always keep your personal brand in mind and
treat what you do as a business. The more you understand what it is you
can offer, the stronger your message will be to potential collaborators!
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