Blogs and Search Engines – The Secret Love Story!
While there’s always been lots of debate as to what criteria Search Engines use to rank web pages in their search results, what there is little debate about is that appearing high up on the Search Engines Results page has become of key importance to most businesses. Why? Simply because currently, Search Engines are the preferred research tools in today’s marketplace. As a result, Search Engine Optimization (aka SEO ) has developed into a thriving (if often maligned) industry as organizations, both large and small, strive to gain higher positions and greater visibility in the Search Engine results pages (SERPs). The other thing that has become increasingly apparent is that blogs (and business blogs in particular) have a number of attributes which help them rank highly in the Search Engines, making them an important or even, dare I say, a key part of Search Engine Marketing. To understand why, first let’s have a quick reminder of how Search Engines work. Search Engines: a few basics...