10 Keys to a Successful Digital Marketing Strategy
A digital marketing strategy can bring outstanding success if
implemented correctly either locally or globally. In this article we
will discuss the 10 primary digital aspects to consider
when creating a digital marketing strategy, to help you reach your marketing objectives.
What sets apart those digital marketing strategies that you read
about in case studies, from those failing strategies that never see the
light of day?
Aside from the impact that budgeting and available resources will
have on the outcome of any strategy, there are some steadfast rules you
can stick to, to give your digital marketing strategy the best chance of
success. If you are new comer to marketing, then check out this "How to Write a Marketing Plan: A Step by Step Guide."
Have you ever asked yourself any of these questions?
With so much, often conflicting, information out there, we will
endeavor to answer these questions and many more in this 10 part series
on “The 10 Keys to a Successful Digital Marketing Strategy”.
This blog starts with a brief summary of the 10 primary keys you
should consider when deciding what to incorporate into your digital
marketing strategy. In the coming months we will cover each of these
topics in much more detail, giving you a road map to create a digital
strategy that will provide more targeted traffic, brand awareness,
engagement, quality content, measurement processes and ultimately
improve your bottom line.
This is the first step for your online business and it can also be
one of the longest processes. What form will your brand take once it
becomes ready to go digital? How will you be able to define your online
audience? Pinpointing the right sectors for your audience will help you
determine the online channels in which you want to invest. It will also
shape what your online strengths can be, something you will want to base
your content on. We will also cover the importance of benchmarking
yourself against the your industry so you can decide where you might be
lacking in digital prowess.
You need to know what “good” looks like in your industry before you can decide where to best invest your time and money.
Also read: The 10 Most Common Online Marketing Mistakes
For most people, SEO means getting more traffic to your website. But
it’s much more than that. Through SEO, starting, developing and
sustaining an online business becomes possible only by using appropriate
strategies that make your site more visible in all search engines.
These strategies will include offsite and onsite optimization and great
content.
If you are starting out with your own SEO strategy, you need to first
survey your online influences, competitors and your unique customer
activity. This will enable you to create search optimization techniques
that will have a significant effect not just on online traffic, but
targeted, quality traffic.
Related:
The phrase “content is king” already resounds through the online
landscape and there is good reason why this is true. Content is what
fuels both social media and SEO processes and these two fronts are even
more powerful when used in unison.
Also read: 9 Content Marketing Things You Need to Know
Getting the right content in the right place is crucial to any
digital business. Therefore, understanding what kind of content you
need, producing quality content and promoting it is the bread and butter
of digital marketing. Content requires time and effort to produce
quality pieces that will be engaging and shareable so resources will
need to be considered, who will produce the content, who will QA it,
where will you distribute it and how are all questions that will need to
be answered within your business.
Related: How to Build Content Marketing Strategy Plan That Actually Work
It is not easy to keep track of online marketing and it is difficult
to provide ROI data if you do not know how to collect and analyse your
online data. There is the set up process, setting goals, segmenting your
audience and creating custom reports to show you the exact data you
need to make accurate decisions with your business.
It can be daunting to sift through the ocean of data available, so
what you also need is a systematic process that will help you pull out
which information really means something to your particular industry and
business. It is best to find experts who can help you set up and
control your Google Analytics and provide you with the insights that
will tell you exactly what your web and social media data means,
however, we will cover the basics in this future blog. With the right
information in your hands, you will be able to plan and execute your
strategies with precision.
Using social media for your business will provide significant results
in the long term, but first you need to determine the best social
platforms that will be right for your business, as there is no “One Size
Fits All” with Social Media.
We will guide you to the pro’s and cons of the best channels so you
will know which ones will work for certain types of businesses, for
example there is no point participating with Pinterest or Instagram if
your business does not have access to visual content.
You will also need
to decide what resources you will have to dedicate to Social Media,
both people and budget wise, social media will only provide results if
you can dedicate some time and effort to it. Once you have the channels
set up and processes in place to manage engagement and the distribution
of appropriate content via a Social Media Planner, then you will find
Social Media a rewarding and fun part of your Digital Marketing Strategy.
Also read: How to Make a Social Media Marketing Plan
Pay Per Click is not as simple as it seems. Though it may be one of
the most reliable marketing tools since it is a paid service and it can
provide results very quickly as you are targeting those people searching
for specific keywords, it can also be a waste of money if handled
incorrectly.
The first step to PPC is determining where your opportunities are,
doing keyword research around your products and services to determine
search volume, what the cost per click of your keywords might be and
what the competition levels for those keywords.
You will need to ask
yourself a few questions: will you have to outbid too many people if you
are gunning for a high competition keyword? Should you consider placing
ads in related blogs and websites through the Google content network?
Will Facebook or Yahoo be the better channel for you? Once you determine
which paid advertising channel is best for you, what your budget is,
what your objectives are, how you are going to measure them, then you
can set up your process for getting started. This is one area of your
Digital Marketing strategy that is best implemented by involving a
partner due to it’s complex nature so you should also consider this when
deciding if PPC Advertising is for you.
Related: Keyword Research Tool For SEO and PPC
After you have reached the right people or have driven the right
amount of traffic to your site, the next thing you want is for them to
convert. How do you make sure that your traffic is not wasted?
Conversion optimisation tackles the design and content elements of your
website and tweaking it in order for more people to take the next step.
The key here is determining the psychological process that your
audience goes through by landing on your page and clicking through to
where you want them to click through. What triggers this? What makes
them trust you with their personal information? There are a number of
factors involved here so we will walk you through the top things you can
look at by implementing Conversion Optimization techniques that can
improve your site’s performance, dramatically improving your website
conversion rate and your bottom line. Conversion Optimization is the
only way to gain improved ROI and increased performance online without
having to spend more money on advertising!
Mobile devices have boomed and mCommerce is becoming a major piece of
the digital market pie. Is your online arm ready and adaptable enough
to accommodate all the different mobile devices and users? It’s so
important to know the best solutions and understanding what makes a good
mobile strategy different from the usual online strategies if you want
to grow your investment.
While mobile solutions still work hand in hand with traditional types
of online marketing strategies, it is not as simple as making sure your
website is designed so it is easy to view and use on mobile platforms.
Your mobile solution should include Mobile Content, Mobile Advertising
and Mobile Conversion Optimization. We will highlight the top areas you
need to think about when coming up with your mobile strategy as it
presents both challenges an enormous potential for your business.
The content of your site and its optimization will be greatly
affected by website factors. In a sense, important technical site
factors are the foundation for most of your online strategies. Creating a
strong site is creating a strong marketing foundation. There are so
many elements you can include, so the real challenge might be to know
what to keep and knowing what to throw out. This topic will cover some
of the website factors that influence your site and what the top
elements to consider first.
Learn to High Quality Websites Building
Email marketing has always been a strong marketing channel that can
complement your other strategies. Unlike social media marketing, email
marketing can be more personal and can solidify old bonds with your
long-term audience. We believe that email marketing is greatly enhanced
by social media and there are various ways to do this, we will cover
topics like: How to funnel to social media through email? How to build
your email database through social media? How to distribute content and
what’s the right content strategy for blending social media and email
marketing?
Also read: 3 Secrets to Creating a Better Marketing Plan
We’d love to hear what success you have had with your digital marketing strategies. Just let us know in the comments below.
Hey folks, if you enjoyed this article Please share this on social media
and in case you didn't know, you can also follow us on several social
media platforms such as Twitter, Instagram & Pinterest.
Like us on Facebook
Follow us on Twitter, Pinterest, Instagram
implemented correctly either locally or globally. In this article we
will discuss the 10 primary digital aspects to consider
when creating a digital marketing strategy, to help you reach your marketing objectives.
What sets apart those digital marketing strategies that you read
about in case studies, from those failing strategies that never see the
light of day?
Aside from the impact that budgeting and available resources will
have on the outcome of any strategy, there are some steadfast rules you
can stick to, to give your digital marketing strategy the best chance of
success. If you are new comer to marketing, then check out this "How to Write a Marketing Plan: A Step by Step Guide."
Have you ever asked yourself any of these questions?
- How do you I create a digital marketing strategy to obtain my business goals?
- How do I choose the tools, which will deliver the right digital solution and provide true value?
- What do I need to start, grow, and develop my digital marketing strategy?
- Where do I start, as there is so much information available?
- How will I know what the right digital strategic elements are for my brand?
With so much, often conflicting, information out there, we will
endeavor to answer these questions and many more in this 10 part series
on “The 10 Keys to a Successful Digital Marketing Strategy”.
This blog starts with a brief summary of the 10 primary keys you
should consider when deciding what to incorporate into your digital
marketing strategy. In the coming months we will cover each of these
topics in much more detail, giving you a road map to create a digital
strategy that will provide more targeted traffic, brand awareness,
engagement, quality content, measurement processes and ultimately
improve your bottom line.
Research
This is the first step for your online business and it can also be
one of the longest processes. What form will your brand take once it
becomes ready to go digital? How will you be able to define your online
audience? Pinpointing the right sectors for your audience will help you
determine the online channels in which you want to invest. It will also
shape what your online strengths can be, something you will want to base
your content on. We will also cover the importance of benchmarking
yourself against the your industry so you can decide where you might be
lacking in digital prowess.
You need to know what “good” looks like in your industry before you can decide where to best invest your time and money.
Also read: The 10 Most Common Online Marketing Mistakes
Search Engine Optimization
For most people, SEO means getting more traffic to your website. But
it’s much more than that. Through SEO, starting, developing and
sustaining an online business becomes possible only by using appropriate
strategies that make your site more visible in all search engines.
These strategies will include offsite and onsite optimization and great
content.
If you are starting out with your own SEO strategy, you need to first
survey your online influences, competitors and your unique customer
activity. This will enable you to create search optimization techniques
that will have a significant effect not just on online traffic, but
targeted, quality traffic.
Related:
- 22 Best Tips on Google Search Engine Optimization
- How to Rank High on Bing Search Engine: 15 Bing SEO Tips
- How to Use Yandex Webmaster Tools to Submit Your Website
Content Marketing
The phrase “content is king” already resounds through the online
landscape and there is good reason why this is true. Content is what
fuels both social media and SEO processes and these two fronts are even
more powerful when used in unison.
Also read: 9 Content Marketing Things You Need to Know
Getting the right content in the right place is crucial to any
digital business. Therefore, understanding what kind of content you
need, producing quality content and promoting it is the bread and butter
of digital marketing. Content requires time and effort to produce
quality pieces that will be engaging and shareable so resources will
need to be considered, who will produce the content, who will QA it,
where will you distribute it and how are all questions that will need to
be answered within your business.
Related: How to Build Content Marketing Strategy Plan That Actually Work
Data Analytics
It is not easy to keep track of online marketing and it is difficult
to provide ROI data if you do not know how to collect and analyse your
online data. There is the set up process, setting goals, segmenting your
audience and creating custom reports to show you the exact data you
need to make accurate decisions with your business.
It can be daunting to sift through the ocean of data available, so
what you also need is a systematic process that will help you pull out
which information really means something to your particular industry and
business. It is best to find experts who can help you set up and
control your Google Analytics and provide you with the insights that
will tell you exactly what your web and social media data means,
however, we will cover the basics in this future blog. With the right
information in your hands, you will be able to plan and execute your
strategies with precision.
Social Media
Using social media for your business will provide significant results
in the long term, but first you need to determine the best social
platforms that will be right for your business, as there is no “One Size
Fits All” with Social Media.
We will guide you to the pro’s and cons of the best channels so you
will know which ones will work for certain types of businesses, for
example there is no point participating with Pinterest or Instagram if
your business does not have access to visual content.
You will also need
to decide what resources you will have to dedicate to Social Media,
both people and budget wise, social media will only provide results if
you can dedicate some time and effort to it. Once you have the channels
set up and processes in place to manage engagement and the distribution
of appropriate content via a Social Media Planner, then you will find
Social Media a rewarding and fun part of your Digital Marketing Strategy.
Also read: How to Make a Social Media Marketing Plan
Pay Per Click Advertising
Pay Per Click is not as simple as it seems. Though it may be one of
the most reliable marketing tools since it is a paid service and it can
provide results very quickly as you are targeting those people searching
for specific keywords, it can also be a waste of money if handled
incorrectly.
The first step to PPC is determining where your opportunities are,
doing keyword research around your products and services to determine
search volume, what the cost per click of your keywords might be and
what the competition levels for those keywords.
You will need to ask
yourself a few questions: will you have to outbid too many people if you
are gunning for a high competition keyword? Should you consider placing
ads in related blogs and websites through the Google content network?
Will Facebook or Yahoo be the better channel for you? Once you determine
which paid advertising channel is best for you, what your budget is,
what your objectives are, how you are going to measure them, then you
can set up your process for getting started. This is one area of your
Digital Marketing strategy that is best implemented by involving a
partner due to it’s complex nature so you should also consider this when
deciding if PPC Advertising is for you.
Related: Keyword Research Tool For SEO and PPC
Conversion Optimization
After you have reached the right people or have driven the right
amount of traffic to your site, the next thing you want is for them to
convert. How do you make sure that your traffic is not wasted?
Conversion optimisation tackles the design and content elements of your
website and tweaking it in order for more people to take the next step.
The key here is determining the psychological process that your
audience goes through by landing on your page and clicking through to
where you want them to click through. What triggers this? What makes
them trust you with their personal information? There are a number of
factors involved here so we will walk you through the top things you can
look at by implementing Conversion Optimization techniques that can
improve your site’s performance, dramatically improving your website
conversion rate and your bottom line. Conversion Optimization is the
only way to gain improved ROI and increased performance online without
having to spend more money on advertising!
Mobile Marketing
Mobile devices have boomed and mCommerce is becoming a major piece of
the digital market pie. Is your online arm ready and adaptable enough
to accommodate all the different mobile devices and users? It’s so
important to know the best solutions and understanding what makes a good
mobile strategy different from the usual online strategies if you want
to grow your investment.
While mobile solutions still work hand in hand with traditional types
of online marketing strategies, it is not as simple as making sure your
website is designed so it is easy to view and use on mobile platforms.
Your mobile solution should include Mobile Content, Mobile Advertising
and Mobile Conversion Optimization. We will highlight the top areas you
need to think about when coming up with your mobile strategy as it
presents both challenges an enormous potential for your business.
Website Factors
The content of your site and its optimization will be greatly
affected by website factors. In a sense, important technical site
factors are the foundation for most of your online strategies. Creating a
strong site is creating a strong marketing foundation. There are so
many elements you can include, so the real challenge might be to know
what to keep and knowing what to throw out. This topic will cover some
of the website factors that influence your site and what the top
elements to consider first.
Learn to High Quality Websites Building
Email Marketing
Email marketing has always been a strong marketing channel that can
complement your other strategies. Unlike social media marketing, email
marketing can be more personal and can solidify old bonds with your
long-term audience. We believe that email marketing is greatly enhanced
by social media and there are various ways to do this, we will cover
topics like: How to funnel to social media through email? How to build
your email database through social media? How to distribute content and
what’s the right content strategy for blending social media and email
marketing?
Also read: 3 Secrets to Creating a Better Marketing Plan
We’d love to hear what success you have had with your digital marketing strategies. Just let us know in the comments below.
Hey folks, if you enjoyed this article Please share this on social media
and in case you didn't know, you can also follow us on several social
media platforms such as Twitter, Instagram & Pinterest.
Like us on Facebook
Follow us on Twitter, Pinterest, Instagram
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